Our Story
ABOUT
ENDEAVOUR
A community gym built on the belief that fitness is for everyone — not just the already-fit.
Where It All Started
Endeavour Fitness was born out of frustration with gyms that felt unwelcoming — places that catered to a certain type of person and left everyone else on the outside looking in.
Our founder Barry Latimer set out to build something different: a space where the beginner training for their first 5K and the Hyrox athlete chasing a podium could train side by side, push each other on, and share the same community.
That vision hasn't changed. Every class we run, every member we welcome, every programme we write — it's all in service of that same idea. Fitness is for everyone. Full stop.
Official Hyrox Partner Gym
Purpose-built Hyrox programming
Our Mission
"To create a fitness community where everyone belongs, everyone is coached, and everyone makes progress."
No matter your starting point — we meet you where you are and help you get to where you want to be.
What We Stand For
Our Values
Inclusivity
Everyone belongs here — regardless of age, background, or fitness level. Ages 16+ and all abilities genuinely welcome.
Community
We're a tight-knit tribe. Members show up for each other, celebrate wins together, and hold one another accountable.
Expert Coaching
Our coaches hold real qualifications and competitive experience. You're always in safe, capable hands.
Purpose-Driven Training
Everything we programme has a reason behind it. No filler — just effective, progressive work that gets results.
The People Behind It
Meet the Team
Qualified, experienced, and genuinely passionate about helping you reach your goals.
Barry Latimer
Head Coach & Founder
I have worked in the fitness industry for 20+ years, and I'm passionate about helping clients lead healthier lives. I have qualifications in Hyrox, CrossFit, strength & conditioning, personal training and sports massage.
I take a Hybrid approach to training and regularly compete in both Hyrox & Crossfit competitions. I believe in building strength with the fundamental compound lifts and aim to run 2-3 times per week outside of gym classes.
Endeavour is more than just a gym, It's a supportive fitness community and that to me is what makes it unique. We have a range of fitness levels across the membership base but one thing is for sure...we've improved everyone that has trained with us. The programming gives a great balance of high intensity, strength & conditioning and endurance workouts across the week.
I know that nutrition is key and will offer all members additional support, helping to calculate individual daily calorie needs and macro nutrient splits.
See you on the dance floor 🕺
— Baz
Emma
Coach & Personal Trainer
Emma has worked in the fitness industry for over 11 years and holds qualifications in personal training, children's fitness, and nutrition. She specialises in pre- and post-natal coaching, while also delivering reformer and Pilates sessions to support strength, mobility, and recovery.
She believes fitness should work for real people by enhancing your lifestyle. "My goal is to help everyone find a way of moving that they genuinely enjoy and can sustain alongside day-to-day life."
Her own journey has evolved from bodybuilding to finding true balance after becoming a mum, with a focus on mental health, performance, and varied training. In recent years, she has embraced hybrid training, taking part in CrossFit competitions, ultra-marathons, and marathons to challenge herself, whilst maintaining work/life balance at the centre of it all. Alongside this, she incorporates reformer and Pilates training to build functional strength, improve posture, and support long-term, sustainable movement. 💪🧘♀️✨
Robbie Purdham
Strength & Conditioning Coach
Robbie finished in the top 10 at the British Crossfit masters (35-39 Age Cat.) in 2025, and plans to make the top 5 in Britain 2026!
He served as a military PTI (Physical Training Instructor) for 5 years, and was regimental boxing champion with a 16-0 record with 9 knockouts in the 77-81kg division. He is also a former force protection soldier, with 3 complete tours of Afghanistan in Operation Herrick.
He likes to take on extreme physical challenges to raise money and awareness for army/mental health charities. He recently ran 100 miles in 24hrs around a 400m athletics track, something David Goggins would be proud of! He also ran 44 miles with 44lbs on his back, over the Pen Y Fan in Wales, in just over 13 hours for Help the Heroes. His next challenge is in August down Stoke on Trent, where he will be tackling the hardest endurance event in the world over a 12 hour timecap.
Level 3 Personal Trainer, with a passion for passing on his training knowledge and pushing people beyond what they think is possible. A great motivator!
Katie Taylor
In-House Massage Therapist & Owner of The Recovery Lab
My name is Katie and I'm the owner of The Recovery Lab. I have been a qualified Sports Massage Practitioner since March 2023 and qualified as a Lymphatic Drainage and Brazilian massage therapist in November 2024.
I have always had a passion for health and wellness and educating others on the topic. I hold a Masters degree in Clinical Exercise Physiology and an undergraduate degree in Sport and Exercise Science, giving me a wealth of knowledge and experience of the effects of exercise on the body, the lymphatic system and how important recovery and looking after our body is.
Here at The Recovery Lab, I currently offer sports massages, myofascial dry cupping, manual lymphatic drainage, Brazilian lymphatic drainage and wood therapy.
Want to train with our coaches 1-on-1? View personal training packages →